When I decided to enter the regulated industry of vapor products, I knew it would be an uphill battle to get my products in front of consumers. Since traditional methods of online advertising were limited due to being classified as a Tobacco product, I needed to create a way to grow the brand without ads.
This lead me to create a launch strategy that involved building a community around a brand before I ever sold a product.
From all of this research I saw only one route that would work for me, thus the Reddit Strategy was born.